The Fatal Social Media Marketing Mistakes That Restaurants Make

SAAS Advisor
By SAAS Advisor
Added on Nov 14, 2022
The Fatal Social Media Marketing Mistakes That Restaurants Make

Social media is one of the most important marketing tools that restaurants can use to connect with customers and promote their businesses. However, many restaurants make common mistakes that can be costly and damaging. In this blog post, we will touch on the various social media marketing blunders that restaurants often make which prove to be fatal for their business., and provide advice on how to avoid them. So read on to learn more about what you need to do to create a successful social media strategy for your restaurant!

Not utilizing the power of social media

Social media marketing is no longer an option for restaurants—it’s a necessity. A social media strategy helps to level the playing field for small restaurants, connect with diners, and build loyalty and repeat business. In today’s world, people are constantly connected to social media, and they’re using it to make decisions about where to eat. According to a recent study, nearly 70% of diners said that social media posts influenced their choice of restaurant

If you don’t have a social media strategy, you’re missing out on a huge opportunity to reach potential diners. And with more and more people using social media to find restaurant recommendations, it’s only going to become more important

The good news is that it’s never too late to start developing a social media strategy for your restaurant. But where do you begin? There are a few key things to keep in mind as you develop your restaurant's social media marketing plan

-First, focus on the platforms that are most popular with your target audience

-Second, make sure your content is engaging and visually appealing

-And third, be sure to post regularly and interact with your followers

Developing a social media strategy may seem like a daunting task, but it’s well worth the effort. By investing in social media marketing, you can reach new customers, build loyalty among diners, and take your restaurant business to the next level.

Over or under  posting

If you're in the restaurant business, you know how important it is to stay active on social media. Customers want to see that you're constantly putting out new and fresh content, and they also want to be able to easily find information about your restaurant. But with so many different platforms and only so much time in the day, it can be difficult to know how often to post. Here are a few general guidelines to help you create a posting schedule that works for your business.

First, consider what platforms you're using and how often each platform is typically used. For example, Instagram is a very visual platform and people usually scroll through it multiple times a day. This makes it a good platform for posting more frequently. On the other hand, Facebook is typically used less frequently and people are more likely to see posts that are spaced further apart.

Next, take a look at your customer base and try to determine when they're most active on social media. If you know that your customers are most active in the evening, then you'll want to make sure you're posting during that period. You can use a tool like Hootsuite's Insights feature to get detailed information about when your followers are online.

Finally, consider using a post scheduler like Hootsuite or Later to help you plan and automate your posts. This can save you a lot of time and make sure that your content is going out at the optimal times. By following these tips, you can make sure you're posting the right amount on social media for your restaurant business.

Not using relevant hashtags

As a restaurant owner, it's important to make sure you're using hashtags relevant to your business on social media sites like Instagram. Hashtags are a great way to get your posts seen by more people, and they can also help boost your Instagram following. However, with so many hashtags to choose from, it can be tough to know which ones will be most useful for your business.

Here are some tips for choosing hashtags for your restaurant's Instagram posts:

- Use hashtags that are specific to your cuisine or type of food.

For example, if you serve Italian food, you could use hashtags like #ItalianFood or #pasta.

- Use hashtags that are specific to your location.

For example, if you're in New York City, you could use hashtags like #NYCrestaurants or #NYCeats.

- Use hashtags that are popular with foodies and Instagram users in general.

Some examples include #foodporn and #yum.

- Get the attention of a specific audience using hashtags.

For example, if you're looking to attract families, you could use hashtags like #kidfriendlyrestaurants or #familyfriendlyeats.

- Use a mix of general and specific hashtags to give your posts the best chance of being seen by a wide range of people.

By following these tips, you can make sure you're using hashtags that will help boost your restaurant's visibility on Instagram.

Failing to respond to comments and messages

In the world of the restaurant business, companies are increasingly using social media as a customer service channel. Unfortunately, this can often lead to bad customer service on social media, as companies fail to respond to comments and messages promptly. This can damage the reputation of a company, and it can also lead to customers taking their business elsewhere

There are a few companies that handle social media very well. These companies find social media handles for restaurants and companies and post regularly. They also respond to negative comments promptly and professionally. As a result, these companies can use social media as a positive customer service tool

However, many companies do not use social media effectively for customer service. These companies often ignore comments and messages, or they take too long to respond. This can lead to frustration for customers, and it can also damage the reputation of the company

To use social media effectively for customer service, companies need to be proactive about responding to comments and messages. They should also have someone who is dedicated to monitoring and managing social media accounts. By taking these steps, companies can use social media as a positive customer service tool.

Neglecting both positive and negative reviews

Social media has changed the landscape of the restaurant business. In the past, word-of-mouth was the primary way that potential customers learned about a new restaurant. But today, diners can read reviews and see photos of a restaurant before they even step foot inside. As a result, ignoring reviews - both good and bad - is no longer an option for restaurants. The best social media strategy for restaurants is to actively post customer reviews on their page. This shows potential diners that the restaurant is engaged with its customers and takes their feedback seriously.

Additionally, restaurants should have a plan in place for responding to negative comments. Ignoring negative reviews will only make diners more hesitant to try the restaurant. And finally, while it's important to have an active social media presence, restaurants should be careful not to overdo it. Posting too frequently can be off-putting to potential customers. The best restaurant social media accounts strike a balance between promoting specials and sharing customer reviews. By following these simple guidelines, restaurants can use social media to their advantage - and avoid the negatives that come with ignoring online reviews.

Posting low-quality photos or videos

As a restaurant proprietor, you understand that constructing a social media platform is indispensable for attracting new customers and expanding your enterprise. But what you may not realize is that posting low-quality photos or videos can do more harm than good. Here's why:

When potential customers see poor-quality photos or videos of your food, they'll assume that the food itself is of poor quality. And even if the food is delicious, they'll have a hard time getting past the low-quality visuals.

Creating high-quality content takes time and effort, but it's worth it. Potential customers are much more likely to visit your restaurant if they see mouth-watering photos and videos that make them crave your food. So instead of posting low-quality content, take the time to create media that will make potential customers want to come to your restaurant.

There are a few things you can do to create high-quality content for your restaurant's social media platforms. First, come up with a content strategy. What kind of posts do you want to make? How often will you post? What message do you want to communicate? Once you have a plan, stick to it. Consistency is key when it comes to social media marketing.

Next, focus on creating visually appealing content. Hire a professional photographer or videographer to shoot mouth-watering photos and videos of your food. If you're not ready to invest in professional help, learn how to take great photos and videos yourself. With some practice, you can produce high-quality content that will make your restaurant stand out from the crowd.

Finally, don't forget to promote your social media platforms offline as well. Include links to your platforms on your website and in print materials such as menus and flyers. You can also encourage customers to follow or check in at your restaurant when they're there by offering discounts or other incentives. By promoting your platforms offline as well as online, you'll reach a wider audience and attract even more customers to your restaurant.


If you're looking to grow your restaurant business online, don't make the mistake of ignoring social media. Many common errors can lead to social media failure, but they're all avoidable with a little planning and effort. Make sure you have a strategy in place, post relevant and high-quality content, use hashtags wisely, and respond to comments and messages promptly. And finally, don't forget to monitor reviews—both good and bad. With these tips in mind, you'll be on your way to social media success. So don't wait any longer - start creating great content for your social media platforms today! And when you're ready to take things to the next level, be sure to check out our software collections at